Apple webmasters pondering a free press release marketing strategy might want to explore the top PR sites shown in the graphic posted here. Several hours of gathering, merging, cleaning, analyzing and sorting lists of top news release distribution websites led to some clear indications of which high authority free press release sites rank for the most keywords. It's where your free PR syndication efforts will best be spent in the year ahead.
Top-10 Free PR Sites
Press Release Sites Than Rank Well
Although the now obsolete Google PageRank as well as MOZ DA/PA domain authority rankings provide some insight, it's really SEMRush that tells you how many RANKING KEYWORDS
a given press site currently has in the top-100 of Google SERPS. The keyword numbers fall off rapidly as you move down the list, but don't be misled. On some of the smaller PR sites your release isn't competing with nearly as many other releases and still benefit from their Domain Authority. You may also stay on their lists of Newest releases, or the main page of your Category longer for decent visibility.
A Mac News Release Marketing Strategy
Elsewhere I've blogged about Press Release Marketing Strategies
a Mac owner can pursue on a limited budget. For actual PR syndication, a subscription to Live PR Submitter
might be good for those who actively issue regular releases. RankCrew offers SPUN PR packages
that can be very useful in a 2nd-stage strategy to use spintax to target long-tail keyword variants in your titles as it's published to each free PR site. Lastly, Fiverr
PR gigs which leverage a seller's *paid* accounts at sites like PRBuzz, ReleaseWire, MyPRGenie can get your news release on powerful PR sites at a very low cost.
PRLog.org Remains A Free PR Powerhouse
Perhaps above all, the numbers in the chart are clear: Setting up a free Press Room at PRLog should be your highest priority. Much like building out a centerpiece EzineArticles account for your Mac article marketing
efforts, a PRLog
press room should sit at the top of your to-do list as the apex of your press release marketing strategy. It should be noted the most powerful free PR sites all offer paid news syndication as well to finance their operations. Paid press releases also tend to have additional SEO and link building power options.
DIY Free PR Distribution Benefits
One of the distinct advantages of pursuing a free press release publishing tactic is the ability to MIX IT UP as you publish from site to site. Good long-tail keyword research
lets you mix up the Titles as you publish to rank for terms you might not otherwise nail with a single blast. Even if you paid $600 for a PRWeb premium distribution - one wrong choice in the Title keywords could stymie your success if you targeted a too-competitive keyword to rank for! For the average Mac internet or affiliate marketer, targeting varied long-tail Title alternates as you publish your free release in stages might help get you seen for underserved terms a single (but Duplicate Content filtered) blast might not.